Because we’re 100 percent digital, our storage needs have evolved. We have to figure out, for example, how to take all of this data and keep it secure, and share it securely. How do we use digital technology to enhance what we can offer the consumer, or in our marketing of a movie when it comes out?Additional factors have a significant impact on our storage requirements. For example, these movies have to be designed; every illustration we do, every concept drawing – it’s digital. Every time we come on to a stage and do a test, and our performer does the right thing, the right stunt, the right action, we need to be able to store that data.With the next three Avatar sequels, we’re going to be pushing the boundaries of technology. These movies couldn’t even be thought about without digital technology, or without strategic partners like EMC that help us to manage all of this data that needs to be stored and pushed out to different teams across the world.When we were evaluating the EMC Isilon Scale-Out NAS system, our team found that it was the solution that delivers everything. It’s cost-effective, it’s reliable, it’s expedient and it’s efficient in how it operates. EMC was able to offer a package that served all of our data needs, and our data needs are huge.In the case of our Avatar sequels, the volumes of data are going to be in the numerous petabytes for both our Lightstorm Entertainment team here in Los Angeles, and for the Weta Digital visual effects team down in New Zealand. By comparison, for the first Avatar movie, we had 2 petabytes of storage with the Weta team alone, not including the production side.With the Avatar franchise, we’re not looking to have a number of partners in every area, we’re looking to have the gold-standard partners. The EMC Isilon system we have created brings us a new realm of possibilities around what we can do and how we can push technology even further.Truly, the door has just been cracked open on what we can do, and I think all of those answers are digital answers. We want to explore things like higher dynamic range and higher frame rates. We also believe that we’re going to be able to create a much higher-fidelity performance for our computer-generated characters thanks to a closer-knit marriage between Weta Digital in New Zealand and our team here in Los Angeles as we’re making this movie.Digital technology has enabled us to think of anything, and it’s now doable. It didn’t used to be. Whatever Jim (Lightstorm Entertainment co-founder James Cameron) conceives of, whatever our artists conceive of, we can create it, and we can create it not in isolation but with collaboration from the best of the best from around the world.To learn more about EMC’s relationship with Lightstorm Entertainment, check out the related video: Lighstorm Entertainment Transforms Film Industry with Isilon Data Lake Lightstorm Entertainment strives to push the boundaries of the film industry; with every movie we’ve done, from Titanic to Terminator 2: Judgment Day to Avatar. It’s interesting creatively for us to do things that stray from the norm, and that culture is reflected in the way we refer to our business.To me, there’s no such thing as a “film industry” anymore. Nobody works on film anymore; we certainly don’t. We are, unquestionably, 100 percent digital. Movies like Avatar – which grossed more than $2.7 billion worldwide – simply would not exist without digital technology.
Dell EMC now offers the LARGEST, SMALLEST and MOST array-based solutions in Microsoft’s SQL Server Fast Track catalog – what else would you expect from the leader in midrange storage?Today’s business thrives on a steady diet of data – and Microsoft SQL Server is one of the premier technologies helping companies of all sizes capitalize on the value of that data, delivering real-time operational intelligence to create competitive advantage in nearly every industry.Some assembly required?But before you can achieve the benefits of SQL Server, you’ll need more than just software – an entire ecosystem is involved. Whether the goal is traditional high-scale OLTP, advanced analytics, or the foundation of an AI/ML solution, successful deployments also require:Powerful compute resources to efficiently drive millions (or billions) of transactionsFast, flexible storage to cost-effectively handle a growing tsunami of inputThese essential elements must work together with the host operating system, network infrastructure and SQL Server itself to deliver a throughput flow optimized for the specific database use desired. If key components are sized incorrectly or misconfigured, you may end up spending too much, wasting personnel resources – or worst of all, not achieving the performance or flexibility required to meet your business objectives. The necessary multi-disciplinary planning and coordination can be extremely complex. Take the SQL Fast Track That’s where Dell EMC’s Microsoft Data Warehouse Fast Track solutions come in. Fast Track is a joint effort between Microsoft and its infrastructure partners to deliver validated, pre-configured deployment guides that reduce the complexity of advanced data warehouse projects. These detailed solution “cookbooks” include ready-to-order hardware specs for balanced compute and storage systems, test-validated OS and software settings, cabling diagrams, and everything else required to ensure your deployment goes quickly and correctly the first time.As a long-standing Microsoft partner, it’s not surprising Dell EMC takes a leadership position in the Fast Track program, where we now offer the LARGEST (200TB), the SMALLEST (8TB) and the MOST array-based solutions (we’ve documented 14 diverse configurations and counting).*Large-scale SQL powerhouseOur latest Fast Track solution, certified by Microsoft this week, is the highest-capacity from any vendor in the catalogue. This 200TB scalable blueprint is suitable for leading innovators in industries such as banking and healthcare – or anyone else with mission-critical, performance-intensive application needs.200TB Reference Architecture200TB Deployment and Configuration GuideFeaturing our Dell EMC SC9000 array and Dell EMC PowerEdge R940 servers, the new configuration provides true enterprise-class capabilities. SC9000 scales to 6PB per array, with multi-array federation, intelligent deduplication/compression, automated RAID tiering and auto-failover for built-in disaster recovery. The SCOS 7.3 array firmware update (see video overview) recently boosted SQL transactions-per-second by 44% (!), allowing the 200TB Fast Track system to hit 1 million IOPS, with max IOPS for the array itself now over 2.2 million.PowerEdge R940 also drives phenomenal SQL performance with quad Intel Xeon processors and up to 112 cores, 6TB of memory and 12 NVDIMMs. Automated server management simplifies IT operations, built-in security features protect your assets – and together, these best-in-class Dell EMC products enable high availability architectures with Windows Server, Hyper-V and VMware.Affordable SQL entryBut big companies aren’t the only ones who need state-of-the-art business intelligence. Fortunately, an SC Series/PowerEdge combination also powers the smallest array-based solution in the Fast Track portfolio. Our 8TB SQL SCv3020 array / R740 server configuration delivers high-value services surprisingly similar to the 200TB solution described above, allowing businesses of all sizes to start small without sacrificing the advantages of enterprise-class technology.8TB Reference Architecture8TB Deployment and Configuration GuideAnd everything SQL in betweenIf neither of the above “starting point” configs suits your unique needs, there are literally a dozen other Dell EMC solutions in the Fast Track catalogue, including a 100TB configuration using the same affordable SCv3020 / R740 combination. Easy evolution between solutions is a hallmark of SC Series storage – but all the Dell EMC Fast Track configurations offer the assurance of single-vendor simplicity and integration from the market leader in both storage and servers. Once you start with Dell EMC, you know we can take you wherever your business needs to go.Entry to enterprise. Trusted. Validated. It’s why thousands of customers worldwide choose Dell EMC as their one-stop SQL shop. Because in the end, neither Dell EMC nor Microsoft will be satisfied until we make your SQL Server deployment a key enabler of your company’s success.Learn more:SC Series storagePowerEdge servers * As of Nov 7, 2018 publication