Argos sells ‘reindeer food’ for hospice appeal

first_img Howard Lake | 3 November 2006 | News To date, the partnership between Argos staff and customers and Help the Hospices has included the ‘Tick to Give’ scheme which invites customers to tick a box on their Argos product selection slip to donate 20p to Help the Hospices when making a purchase in-store. Other projects have included the sale of World Cup wristbands which raised over £114,000, a mobile phone recycling scheme, and in-store fundraising tied in with events such as the launch of Argos’ new catalogue. A key element of the partnership has been the relationship between Argos’ stores, distribution centres, contact centres and head office with individual local adult and children’s hospices in their area, giving the company’s 24,000 employees the opportunity to make a difference within their local community. Argos are aiming to sell 150,000 packets of ‘Reindeer Food’ consisting of oats and glitter to raise funds at Christmas for its charity partner Help the Hospices. The food will be available for a suggested donation of £1 per packet.The novelty Christmas item is part of Argos’ two year partnership with the charity, which is on course to raise over £1 million by July 2007.Lorna Liggett, community affairs manager at Argos, commented: “Although putting out treats for Father Christmas’ Reindeer is a family tradition which has existed informally for decades, until now it has never been marketed commercially through a major national retailer such as Argos. Every year, hundreds of millions of pounds are spent on novelty Christmas gifts in the UK, and we want to channel some of this money into the hospice movement. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Argos sells ‘reindeer food’ for hospice appealcenter_img Tagged with: corporate Giving/Philanthropy Trading  24 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img


Leave a Reply

Your email address will not be published. Required fields are marked *

  • Recent Posts

  • Recent Comments

    • Archives

    • Categories

    • Meta

    • Tags