Rijeka 2020: International Conference “Branding Culture”

first_imgDistinguished lecturers on the conference program Culture branding: Due to the desire for independent financing of culture and the new character of the audience that wants a more interactive experience, cultural workers should think harder about their identity, ways of communication, the experience they bring to visitors, but also the recognizability of their cultural product. This creates an opportunity to strengthen the cooperation of the cultural sector with representatives of marketing, design, visual arts, creative industries, but also tourist boards, local and regional self-government units. Erik Kessels, designer, photographer, artist, publisher and co-owner of the agency KesselsKramer, which worked on the branding of numerous museums and cultural events (Frans Hals Museum, NEMO Science Museum, Kids Book Week, Dutch Film Festival, Trienalle di Milano), but also cities (I Amsterdam ) and the province (Friesland, the Netherlands),Miguel Rivas, a partner in TASO Group, an organization specializing in city branding,Kai Amberla, director of Finland Festivals, an umbrella organization that brings together prominent music, theater, dance, literary, visual and children’s cultural programs and connects them with the tourism sector, thus representing their interests,Boris Ljubičić, his most important project is the design of Croatian visual identity in various fields, which he designed as an extremely simplified and recognizable national identity that is now associated with Croatia around the world, and for decades won the most important awards for graphic design from Tokyo to New YorkMUZE, an organization from Croatia that helps cities and areas in understanding their heritage and identity, and then in creating attractive tourist destinations, attractions and experiences Conference program It consists of lectures, examples of good practice, workshops and panel discussions where participants will receive guidelines for orientation in thinking about the topic of cultural branding, and includes branding of all expressions and types of cultural activities aimed at creating cultural products, not just branding cultural institutions. Also, the conference will present positive domestic and international examples on the topic of cultural tourism to motivate participants to apply similar ideas in the organizations and communities in which they operate. Three-day conference “Culture branding”, which is organized as part of the project Rijeka 2020 – European Capital of Culture, within the program Classroom from February 28 to March 2, 2019. will bring together experts with experience in branding culture such as Erik Kessels, Kai Amberle, Miguel Rivas, Sanna and Bart van Poole, Boris Ljubičić… A brand is not just a logo, but a perception, expectation, memory, recollection, overall emotional experience of a product or service. He is the one who answers questions related to the offer, values, mission, vision and goals and thus combines the entire experience creating a story and visual content that are relevant to customers, audiences and current and future visitors. Link to applications>last_img

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