Tinypass Gets Bigger With Swishu Acquisition

first_imgTinypass, a Web monetization solution provider, is expanding into the fulfillment space by acquiring startup Swishu. Tinypass was founded in 2011, and its clients include Hearst Magazine brands, Esquire and Cosmopolitan, as well as independent sites like Andrew Sullivan’s The Dish. The company offers a slew of commerce and digital content solutions; but CEO, Trevor Kaufman, says there was a clear demand for paid content and digital fulfillment services.”It’s something our clients have been asking for,” he says. “Most publishers we talk to are frustrated with their ability to solve their print subscriber base, that’s not the problem we’re looking to solve. We’re much more focused on the fact that banner ads alone are not going to sustain premium publishing. But if we’re just focusing on the website we are potentially leaving them [publishers] with a headache for managing their legacy subscriber base.”Managing that subscriber base is where Swishu comes in. The startup offers paywall solutions for publishers, radio stations and bloggers, plus extras like subscriber database integrations and real-time analytics. In addition to the technology, Kaufman says human capital was an important factor in the acquisition. While he would not disclose specifics, he indicates the transaction included cash and equity, plus Tinypass is bringing in the entire Swishu team of five, including its founder, Nathan Goulding, who will now serve as vice president of product engineering.Tinypass and Swishu will be maintained as two separate products for now, but Kaufman contends that the plan is to bring them together as quickly as possible. “We are maintaining the code bases separately so we don’t disrupt our clients,” he says. “The Swishu staff will be focused on how to bring the code base together so we have one product.” Kaufman also suggests that the company is working on several other innovations that go beyond the current suite of monetization tools publishers have at their disposal.”Right now there is a tremendous amount of activity in display and not much after that,” he quips. “What we’re focused on is being a one-stop shop for publishers. We are trying to develop a way to reward readers. There’s a rich functionality in that vision, and we think that’s going to put a lot of money in publishers’ pockets.”Kaufman is referring to an exchange system where readers can be rewarded for social shares, registrations, ad views and other standard practices in content consumption. It’s currently in development. “This a frontier that not a lot of publishers have been able to experiment with, there’s so much opportunity we’re seeing on the publisher side,” Kaufman says.last_img read more

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2019-09-14

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It Chapter 2 trailer a bloody scary way to start ComicCon

first_img 0 It Chapter 2 is the second part of 2017’s blockbuster movie It based on Stephen King’s 1986 best-seller. “[The film is] still about that friendship those kids in chapter one developed and how they really became each other’s best friends to fight this evil,” Mustafa told CNET. “Don’t get me wrong, it’s horrifying, but it’s still touching.” postercropped Warner Bros. A new poster also hit Wednesday, showing a pair of ominous yellow clown eyes staring out from a face covered in white makeup. Those crimson-red slashes definitely can’t mean anything good. Chastain has said the film features one of the bloodiest scenes of any horror film, ever.  62 Photos Rick and Morty Comic-Con exclusive toy unboxing It Chapter 2 opens on Sept. 5 in Australia and on Sept. 6 in the US and UK.   6:21 Share your voice Originally published July 18, 1:42 a.m. PT. Update, 9:22 a.m. PT: Adds link to new trailer that just appeared online.  The new trailer for It Chapter 2 debuted to audiences at Comic-Con a day before it posted online. New Line Cinema Pennywise the evil clown is back, and creepy as ever. A trailer for It Chapter 2 debuted Wednesday night at San Diego Comic-Con ahead of its debut online Thursday, and if murderous clowns make you nervous, this footage won’t do anything to ease your terror. The It Chapter 2 trailer quickly reveals that 27 years after the first movie, most of the members of the Losers’ Club have somehow forgotten their horrific experiences after moving out of Derry, Maine, as adults.”Something happens to you when you leave this town,” Mike (Isaiah Mustafa) says. But since he didn’t leave, he remembers everything. The final clip appears to take place later in the film, and as such I won’t be revealing much about it. The Losers return to the old house seen at the end of the 2017 It film. Muschietti told the audience before airing the clip that the house is only visible to children, and apparently the Losers’ Club. This sequence leads to a horrifying reveal. Now playing: Watch this: Stephen King gave Isaiah Mustafa a new take on life … and death Everything you need to know about horror film It Chapter 2 It Chapter 2 Comic-Con trailer reveals what the Losers… No clowning around here. @jes_chastain was in a “kiddie pool filled with blood” on the set of #ITChapter2. #SDCC pic.twitter.com/sZ8eaFdfiV— Entertainment Tonight (@etnow) July 18, 2019 The Losers know how to make an entrance. #ItChapter2 is taking over #SDCC. 🤡 pic.twitter.com/OgxLK8UE6j— Entertainment Tonight (@etnow) July 18, 2019 Now playing: Watch this: Comic-Con Mike tells his friends — including Bill (James McAvoy), Beverly (Jessica Chastain), Richie (Bill Hader), Ben (Jay Ryan) and Eddie (James Ransone) — that Pennywise the Clown (Bill Skarsgård) wasn’t stopped back when the friends with Stanley (Andy Bean) last battled it.In the trailer, McAvoy runs through a funhouse to rescue a child who’s encountered the bloodthirsty clown. We also see sewers and lots of red balloons, which Pennywise clutches while flying through the air. We also see the reappearance of Georgie (Jackson Robert Scott) who is seen telling Beverly, “I died.”In addition to dealing with creepy kids, Beverly will also be covered in fake blood for at least a part of the film. So much blood Chastain said that she was thrilled to learn about the sequence from director Andy Muschietti. “Let’s make Carrie on steroids,” was her reaction, she told the audience at the Warner Bros. ScareDiego event where the trailer and three clips were shown. Tags The very best cosplay we saw at Comic-Con 2019 Audiences were shown three clips from It Chapter 2, which I’ll only lightly describe to avoid getting too into spoilers. The first two expand on sequences seen in the trailer.The first of the clips showed the reunion of the Losers’ Club as adults. It’s clear many of the friends haven’t stayed in close touch, zinging each other over who may or may not have gotten married. As the sequence continues, each character begins to remember their childhood, including the horrors of Pennywise.The second clip shows Bill running through a carnival in search of an unnamed child who is apparently being hunted by It.  Post a comment TV and Movies 2:28 More It Chapter 2last_img read more

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2019-09-10

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How to make Amazon Prime Day a publishing success story

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2019-09-10

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Google acquires Diane Greenes Bebop makes her head of cloud business

first_imgGoogle has taken over enterprise development platform startup “Bebop” and made its founder Diane Greene the head of Google’s enterprise cloud business, CEO Sundar Pichai, announced in his blog post on Thursday, 19 November.Greene is no stranger to Google, being on the company’s Board of Directors for three years. She is also the founder and former CEO of VMWare.”Bebop is a new development platform that makes it easy to build and maintain enterprise applications. We think this will help many more businesses find great applications, and reap the benefits of cloud computing,” Pichai wrote.He said that over 60% of the Fortune 500 relies on Google cloud penetration. In fact, apart from their own businesses that operate on cloud infrastructure too, “Google has significantly larger data centre capacity than any other public cloud provider – part of what makes it possible for customers to receive the best price and performance for compute and storage services,” he wrote in the blog post.However, Pichai cautioned that as of now only a little fraction of the world’s data uses cloud penetration while majority of the businesses and applications aren’t cloud-based yet.”This is an important and fast-growing area for Google and we’re investing for the future,” he added.Regardless of being one of the first cloud companies that even made great advancement in gaining popularity among its consumers, Google has struggled to keep up with Microsoft, IBM and Amazon Web Services.To catch up, Google had tried to promote the work versions of its cloud services – Google Docs, Google Drive, Gmail, Google Calendar, Google Play, as well. However, earlier in July the company received a major blow when Google Apps customer General Electric (GE) chose Microsoft Office 365 over Google for its whopping 300,000 employees, TechCrunch reported.Greene will direct a new team looking after Google’s cloud businesses, including Google for Work, Cloud Platform, and Google Apps.Upon the close of acquisition, both Bebop and Greene will join Google’s cloud business platform.last_img read more

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2019-09-05

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Infosys new CEO Salil Parekh will be earning just 25 of Vishal

first_imgSalil Parekh took charge as managing director and chief executive of IT major Infosys.Twitter InfosysThe newly inducted Infosys chief executive officer (CEO), Salil Parekh will earn only a quarter (25 percent) of the salary package given to his predecessor Vishal Sikka. Parekh will be receiving Rs 16.2 crore annually, according to the company postal ballot filed in Bombay Stock Exchange (BSE).Parekh’s salary is way short of what Vishal Sikka drew in fiscal 2017. In the last one year Sikka earned Rs 45.1 crore before he quit in August after a yearlong battle between co-founders and management.The company has also given the details of severance pay terms; as severance pay, Parekh will be getting half his compensation of the previous 12 months and vesting of outstanding stock options till that period.This is in line with the fundamental ideas set forth by the co-founders of the IT major. N R Narayana Murthy had flagged the issue of higher salaries the top executives were getting.Another co-founder, now the non-executive chairman, Nandan Nilekani had also said earlier that he would like see a low profile senior executive to execute a vision of focused delivery for customers.According to the company’s postal ballot, Parekh will get an annual fixed salary of Rs 65 lakh and variable pay of Rs 97.5 lakh that would be compensated based on achieving metrics set by the company. The Bengaluru-based IT exporter has also offered stock options worth Rs 97.5 lakh that would be vested over two years.With Parekh taking over as the head of India’s second largest software exporter, interim CEO Pravin Rao has been redesignated as chief operating officer (COO).On January 2, Parekh was inducted in a low-key manner with hardly any of the top executives or founders present in company’s Bengaluru headquarter.Speaking to employees in video call, the new CEO said that he is delighted to lead the company and excited to lead the company at a time when technology is changing at a fast and disruptive pace.last_img read more

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2019-09-05

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RAB cordons off militant den in Savar gunshots heard

first_imgMembers of Rapid Action Battalion (RAB) cordoned off a house in Chourabali area in Ashulia of Savar, on the outskirts of the capital, since early hours of Sunday suspecting it to be a militant den.RAB media and legal wing director Mufti Mahmood Khan told reporters on Sunday morning that the elite force men have fenced off the house since 1:00am on Sunday.The suspected militants started firing and threw explosives after the RAB men had asked them to surrender, he added.The RAB media and legal wing director further said, “The area has been evacuated. We will begin a drive shortly.”last_img read more

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2019-09-03

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NHRC not performing duties HC

first_imgExpressing its resentment at the role of the National Human Rights Commission (NHRC), the High Court on Wednesday said the state agency is not performing the duties bestowed upon it as per the law, reports UNB.”We’re saddened that the commission hasn’t moved the higher court for a single time although its orders were repeatedly violated,” the bench of justice Sheikh Hassan Arif and justice Rajik-Al-Jalil said while hearing a writ petition over the torture of domestic help Khadija in Mirpur.The court said the NHRC only files reports whereas human rights are violated. “This is not its job. The commission might move the High Court if its orders are not implemented. But they haven’t come to the High Court till today. This is a serious violation of the law. We’re very shocked that the human rights commission is not performing its duties.”It said issuing orders one after another without taking any effective step over the torture of the domestic help manifests human rights commission’s irresponsibility.On 9 January last, the High Court issued a rule asking the authorities concerned to explain as to why the failure of the NHRC to provide appropriate remedy for incidents of human rights violations should not be declared illegal.The court had also directed the home secretary to submit a report within 30 days explaining why no action was taken about the torture of domestic help Khadija on 9 December 2013.Children Charity Foundation sent a letter to the NHRC to take necessary legal steps against the torture on Khadija.During investigation, the NHRC found that the domestic help was tortured after being confined to her employer’s house and she was made to starve. However, police hid all the information and did not record any case in this regard.Later in 2014, the National Human Rights Commission sent a letter to the home secretary to take action in this regard after investigating the allegation brought against police.Although it wrote 18 times till 2018, no action was taken till the date, Halim said, adding that although the NHRC can identify the cases of human rights violations, it cannot provide any remedy to this end.last_img read more

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2019-09-03

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Doctors Worry As Texas Lawmakers OK Vaccine Restrictions

first_imgTexas would restrict emergency immunizations given to children removed from troubled homes under legislation that worries doctors and is a victory for vaccination opponents.The bill passed Friday in the Texas House comes as more families statewide are not vaccinating their children. More than 44,000 parents in Texas filed personal-belief exemptions last school year, a nearly twentyfold jump from 2003.The new law would ban emergency vaccinations other than tetanus for children taken into state custody. Doctors say there are real implications.Dr. Anu Partap is director of the Rees-Jones Center for Foster Care Excellence at Children’s Health in Dallas. She says she gave pertussis vaccines to new foster children last year following a North Texas outbreak.She says the new law wouldn’t let her do the same again. Sharelast_img read more

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2019-09-02

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Ballot over bullet

first_imgWhat/who inspired you to write the book? Please quote personal instances, if any. Parliament of India has almost an infinite canvas to work on, domestically and internationally. While, what it does within its magnificent red stone building always gets much talked about, little is known of its performance in the international arena. Many people do not know that our Parliament, which is the nerve centre of the largest democracy in the world, is highly admired by other Parliaments. I have personal experience of many speakers, including those of advanced countries, coming to me to enquire what stand I was taking on a particular issue or who I was voting for so that they could do the same. Also Read – ‘Playing Jojo was emotionally exhausting’Although, our Parliamentary system is based on the Westminster model of U.K, yet over the years it has evolved so much that speakers of several Commonwealth counties have told me that in a difficult situation they invariably study the rulings given by the Indian speakers to find a solution. Such is the stature of our Speaker and our Parliament. Needless-to-say, a great deal of hard work goes into achieving and maintaining this position of eminence. I therefore felt the need to write this book and give a glimpse of how it is done. Also Read – Leslie doing new comedy special with NetflixHow do you define Parliamentary diplomacy? What role does it play in improving foreign relations?Parliamentary diplomacy is the fine art of a parliament engaging fruitfully with other parliaments. It has come of age the world over. In India too it is increasingly becoming an effective instrument of state craft. It is conducted by the Speaker who represents our Parliament in bilateral and multilateral forums, accompanied by members of Lok Sabha and Rajya Sabha. The discussions are not only on parliamentary affairs but also, in fact and more, on bilateral, regional and global issues. It is a parallel function of the Speaker to strengthen our relationship with the world. The foreign policy pronouncements of our Speaker are the same as that of the Prime Minister, but the style and channels used are different. Parliamentary diplomacy, on its own, has the potential to generate abundant international goodwill. Do you think our Parliamentarian have broader understating of global concerns?Yes. The Constitution of India has empowered our Parliament to enact laws regarding our relation with any foreign country. Our parliamentarians therefore, have to be aware all the time, of international developments.  Personally, I find that many of our members have a sound knowledge of the intricacies of foreign affairs.The decorum in the Indian Parliament is generally questioned by many. As a former speaker, don’t you think there needs to be some sort of moral conduct while discussing important issues like terrorism, internal security etc?There are rules in this regard but rules cannot always be effective. Member of Lok Sabha are elected representatives and, I am sure, most of them would want to get re-elected. Since the proceedings of the House are directly telecast, it is most likely that the members would do what their voters want.  In my view, the demand for decorum, to be effective, should also come from the voters.Shouldn’t there be healthy meeting of minds when it comes to dealing with such important issues?Parliament of India has many beautiful traditions. One of them is that the political parties or independent members in both the Houses of Parliament never ever differ on foreign policy.  This key institution of our polity firmly projects its view of the world in one voice.As the first women speaker of India and as an ex- IFS, how do you think India fares globally?As the first women Speaker of India I attended the 6th conference of the women speakers of the world in Berne and hosted the 7th conference in our Parliament. My interactions in a forum where my predecessors could not participate had its benefits. However, the fact remains that the work of a speaker is gender neutral. As a former foreign service officer who has worked at many levels to formulate the foreign policy, I think India commands respect globally and the Parliament is definitely looked up to.Beyond being an avenue for discussion, such networks can have a long-term impact on the avoidance of conflict. Do you agree?Certainly. Democracy and democratic temper always help in minimising conflict. Power of the ballot is far more than that of the bullet. Our commitment, tenacity and enduring faith in the sublime process of democracy contribute in no small measure to conflict avoidance and world peace.last_img read more

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2019-08-31

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3 Growth Strategies for Mobile Gaming

first_img There are seemingly an infinite number of mobile games in app stores these days. So much so that finding good games is often a struggle for consumers. While ranking charts and app store recommendations help, it’s easy to create a game and have it get lost in the sea of options before getting a single user. Some game developers have hacked the process and established suites of successful titles, while others have created one-off hits. Whatever the method, achieving success in gaming will depend on how the market develops in the coming year.Related: Infographic: The Gaming IndustryMarket research found that there are more than180 million mobile gamers in the U.S. as of 2016, and that number is projected to grow by at least another 12 million in 2017. With so many gamers, the opportunity to grow gaming franchises is significant. There are also countless opportunities to leverage the popularity of mobile gaming for marketing efforts, brand development and educational interests.Data shows that market penetration for mobile gaming is only at 55 percent, which means there are plenty of opportunities for developers and gaming companies to reach new consumer segments with successfully targeted games. There are a few proven strategies that have been successfully implemented by established gaming companies.“The app stores have changed significantly over the years and are now more competitive than ever before,” says Ilya Nikolayev, founder and CEO of Tapinator (TAPM), a mobile gaming company. “To control your own destiny, your game’s metrics need to be good enough to allow you to profitably acquire users for your title.” That is the goal of any gaming developer — to create titles that support long term growth. The following strategies will help any company in the mobile gaming space grow in 2017.1. Quantitative approach before creative.Games are a creative and recreational outlet for most players. Most people play for a chance to suspend reality and enjoy experiences they would not otherwise have time for. Many game companies start the development process with a creative approach in mind. If they want to create games that generate value, however, they would do better to start with a quantitative approach.Related: Has the Mobile Gaming Frenzy Caught in India Yet? This Entrepreneur Says Yes.The challenge is assessing whether or not the investment in development will result in the expected financial outcomes. Nikolayev explains how to engage with this problem. “This is a quantity-driven business where each engine allows us to quickly release new titles while minimizing additional development work for each game,” he says. “The main challenge here is building an install base for each game that is sufficiently large so as to monetize the product via advertising.”2. Create fast, iterate often.Another way to accelerate growth is by developing games quickly and making constant improvements. Nikolayev says that Tapinator has worked to develop two key categories of games — full-features and rapid-launch. Full-feature games are titles that keep people engaged with longer form content, while rapid-launch games tend to entice users by capitalizing on current trends.With the ability to make upgrades and additions over time, developers can deliver a simple gaming experience and improve it with time. This is not to say that you should develop a substandard game and improve it as you go. Everything has to start at a high quality. Otherwise, you risk upsetting users. Developing methods for creating games fast, however, helps maintain your competitive advantage.3. Create an ecosystem of apps for marketing.While some games start as singular successes, it is much more common for games to succeed as a part of a larger collection or franchise. Examples like PokemonGo are a rarity, and it is important to note that most one-off hits come from existing entertainment franchises. To ensure the success of a game, it is best to develop and release a series of similar titles under the same developer. In doing so, anytime a player enjoys one of your games, there is another waiting for them to try.“For rapid-launch games, the calculation is much simpler,” Nikolayev says. “We do not utilize paid marketing here and rely exclusively on our own cross-promotion network.” Brands looking to expand offerings in 2017 would benefit from a similar strategy.Related: This Entrepreneur Quit His Job to Start a Company — Any Company — After He Held an iPhone for the First Time. Now His Weight Loss App Has 30 Million Users.Whether you are a developer, marketer, gaming entrepreneur or something in between, these strategies will help you launch more successful brands in 2017. Focus on your audience, their unique needs and what kind of games will keep them engaged. Develop games with their revenue potential in mind, and you are more likely to create sustainable titles that deliver value in the long term. Always consider to how your existing users can inform the development process to ensure future games are just as successful. Opinions expressed by Entrepreneur contributors are their own. Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals October 17, 2017 5 min read Register Now »last_img read more

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2019-08-30

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WOW air purchases new jumbo jets – could Asia flights be next

first_img<< Previous PostNext Post >> REYKJAVIK — Is WOW air heading to Asia? It’s definitely a possibility now that the airline has purchased seven new aircraft, four of which are jumbo-jets.According to Iceland Magazine, Iceland’s budget airline is stirring up speculation that it will soon launch service to Asia with the newly purchased jets, although CEO and owner Skúli Mogensen has refused to confirm the rumours.However, he did tell local news sources that the company was “very interested in Asia”. He also noted that the cost of flying from Asia to Iceland was “unnecessarily high”, with passengers typically having to make one or two transfers en route.Last year, WOW air received its first jumbo-jets, which enabled the airline to launch direct flights to destinations on the U.S. West Coast.With these new additions, WOW air’s fleet now comprises a total of 24 planes. Mogensen said that the company aims to double the number of passengers from three million this year to six million by the year 2019. WOW air purchases new jumbo jets – could Asia flights be next? Share Friday, April 7, 2017 center_img Travelweek Group Tags: Asia Pacific, WOW air Posted bylast_img read more

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2019-08-19

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