The Yankees Shouldnt Be This Good Yet Yet

Multiple people sent me this question as Chicago Cubs manager Joe Maddon is once again hitting his pitcher eighth in the batting order. Milwaukee Brewers manager Craig Counsell is reportedly considering doing the same, and many other managers have dabbled with the strategy over the years. Maddon picked it up from fabled lineup-tinkerer Tony La Russa, but does it work? Does it even matter?A lot of interesting research has been conducted on the subject. Most notably, co-authors Tom Tango, Mitchel Lichtman and Andrew Dolphin examined the question in their great sabermetric manual “The Book,” where they used a markov chain-based lineup simulator to measure the effect of slotting a pitcher-caliber (i.e., terrible) hitter into various lineup spots. Although it hurts the offense to give more plate appearances to such a poor hitter, Tango and co. found that the damage was offset by the benefit of giving the nine hole to a “second leadoff hitter”: a reasonably competent hitter (often with similar skills to a traditional leadoff man) who would often come up before the top of the order, setting the table for those hitters far more frequently than the pitcher would.One of my longtime favorites, Baseball Prospectus’s Russell Carleton, performed some follow-up research several years later. Carleton used a markov simulator similar to the one used in “The Book,” but he also tried to account for the way hitting the pitcher eighth increases the likelihood that a manager will have to make a tough pinch-hitting decision when the starter’s spot comes up in the mid-to-late innings of a close game. And in Carleton’s final analysis, the problems that decision causes cancel out the benefit of the second leadoff man, making it basically a wash. Hitting the pitcher eighth is different, and maybe even a little cool, Carleton wrote, but the research shows it doesn’t add (or subtract) much in the grand scheme of things. POSPLAYERAGE2017 WARPREV. CAREER WAR CFJacoby Ellsbury330.729.7 SPLuis Severino230.61.5 RFAaron Judge252.4-0.4 RPAdam Warren290.53.8 LFAaron Hicks270.81.4 WAR here is an average of the wins above replacement systems found at Baseball-Reference.com and FanGraphs.com. 2017 data current through May 3.Sources: Fangraphs.com, Baseball-Reference.com, Seamheads.com DHMatt Holliday370.747.3 2BStarlin Castro271.012.1 SPMichael Pineda280.610.1 RPAroldis Chapman290.513.9 Weighted by each player’s contributions to New York’s bottom line,4For this, I used WAR but also added in wins generated below the replacement level — yielding a total “wins added” for each player. (This was necessary because some teams — such as the 1979 A’s and 2003 Tigers — nearly finished an entire season with subzero WAR totals, which would have thrown off their averages.) the typical member of the 2017 Yankees went into the season with 13.2 lifetime WAR — a pretty ordinary total, considering the age of their roster. (Since the dawn of the expansion era in 1961, the average WAR for a team with the same age as the Yankees is 12.9.) That makes this group especially abnormal for New York, where there’s always an enormous budget for importing accomplished talent. By this measure, this is the least-pedigreed Yankee team in 25 years: This is also the youngest Yankee squad since the 1992 edition. That team only won 76 games, however, while this year’s version is conservatively on track for 88 wins with a solid chance at the postseason.The Yankees tend to exceed expectations a little anyway, winning about five more games per season on average over the past decade than would be predicted from the ages and credentials of their players alone. (Such are the benefits of a stingy bullpen and good pitching-staff management, along with having the payroll to fill gaps midseason.) But if this year’s team keeps playing to its early-season form, it would find itself punching above its weight class more than any Yankees team since the 1998 version that exploded for 114 wins and kicked off a dynasty.With 18 former or future All-Stars, though, those Yankees weren’t exactly lacking in star power. They’d already won the World Series two seasons before, and 1998 was the third straight year that the team posted 90 or more wins. By contrast, it’s been five years since the current Yankees cracked that threshold. There’s still plenty we don’t know about this year’s team, but it’s safe to say they’re not the reincarnation of the ’98 Yankees.And history tells us that while any team has the potential to catch lightning in a bottle, those that lack the underlying talent to back it up will almost certainly enjoy only fleeting success. Since 1961, the average team who outplayed their track records as much as the Yankees have thus far crashed back to earth the following season.5If the Yankees maintain their current winning percentage for the rest of the season, they’d finish with 106 wins, but we’d expect them to play like a 92-win team next year. And that’s looking at teams who elevated their play over an entire season, whereas the Yanks have only run hot for a month. That’s why projection systems still see New York as playing only a little better than .500 ball the rest of the season, despite the scorching start.All of which is to say, the Yankees still probably haven’t arrived quite yet, but it’s only a matter of time before they do. Even if New York’s less-pedigreed contingent cools off over the rest of the 2017 season, they should get a boost from hard-hitting catcher Gary Sanchez, who is scheduled to return from injury soon. And the team’s combination of the No. 2-ranked farm system and the No. 2-ranked payroll in baseball could easily have the Yankees cracking 90 or even 95 wins within a couple seasons. According to Matt Swartz’s research on the relationship between farm rankings, payroll and wins, the second-ranked farm system is worth four wins above average two years into the future and the second-ranked payroll is worth 11 wins, which would add up to a 96-win season.That Yankee squad will probably be headlined by current pinstripers like Judge and Sanchez, but also prospects like Gleyber Torres, Clint Frazier and James Kaprielian, none of whom have made the majors yet. By banking that gaudy April record, though, the Yankees have placed themselves squarely in the early-season playoff discussion, which is a conversation they should be a big part of for the foreseeable future.Too many eggs in the pitching basket?The New York Mets’ ongoing spate of pitching injuries this season — culminating Sunday with Noah Syndergaard’s torn right latissimus muscle, which will keep the flamethrower out indefinitely — had me wondering whether it was possible for a team to lean too heavily on the fragile arms of major league hurlers. (After all, how does a team go from being lauded for its pitching depth to relying on a catcher to chew innings in a month?)In other words: Is building a team around pitching value inherently riskier than banking on hitters? I looked at this a couple of ways. First, I measured the year-to-year correlation in a team’s batting/fielding WAR and its pitching WAR6Per 162 games. going back to 1961. The verdict: Pitching WAR (with a correlation of 0.48) was slightly less reliable than position-player WAR (0.53) — though it’s a small difference at best.The other thing I did was check to see if pitching-heavy teams were more prone to collapse — which I defined using several thresholds for declining records — in the following season. (Specifically, I ran a series of logit regressions testing whether the percentage of a team’s WAR that came from pitching was associated with an increased risk of declining by at least five, seven or 10 wins the next year.) It turns out there was no significant relationship between how much a team relied on its pitching staff and how likely it was to go down in flames in the future.There are certainly other ways to look at this, but my quick-and-dirty research suggests that the Mets’ policy of relying on pitching wasn’t necessarily a flawed one. They just appear to have picked the wrong group of pitchers to count on.Juiced-ball watchLast year, our own Rob Arthur and Ben Lindbergh noticed that balls had been flying out of ballparks at a ridiculous clip since late in the 2015 season, and they found evidence that changes to the baseball itself could be responsible. Here, Ben notes that we could be in for even more dingers this season: CAustin Romine280.5-0.9 SPMasahiro Tanaka280.410.8 RPDellin Betances290.48.5 SSRonald Torreyes240.40.6 3BChase Headley331.125.9 These aren’t your typical star-studded Yankees Give pitchers a chance (to hit eighth) LFBrett Gardner331.028.4 Welcome to Full Count, our new(!) weekly baseball column. Have anything you want me to write about? Email or tweet me at neil.paine@fivethirtyeight.com or @Neil_Paine.The summer of 2017 was supposed to be one of the last opportunities for New York Yankees haters to bask in pinstriped mediocrity. Although the Bronx Bombers went into the season with baseball’s second-best farm system and an intriguing mix of veterans and kids at the big-league level, they were also sellers at last year’s trade deadline — for the first time in ages. General manager Brian Cashman had even sold management on the idea of a long-term rebuilding plan (at least, long-term by Yankees standards). New York was going to be dominant again in the near future, the thinking went, but probably not this year.Fast-forward to a month into the season, however, and the next great Yankees team appears to have arrived ahead of schedule. At 17-9, New York has the third-best record in the majors, and its underlying metrics are even more striking — according to wins above replacement,1Using an average of Baseball-Reference.com’s and FanGraphs.com’s WAR metrics. the Yankees have played at a 117-win pace (!) in the early going.2A team WAR of 11.2 in 26 games works out to about 70 over a full season; since the replacement level is set at 47 wins per 162 games (a .294 winning percentage), that adds up to 117 wins.But the fact that the Yankees are winning baseball games is not as fascinating as who they’ve been winning with. The players driving New York’s early run are either middling veterans (Aaron Hicks) or unproven youngsters (Aaron Judge). When you sort the roster by how much each player has contributed so far this season,3According to WAR. only two of their top five players (third baseman Chase Headley and left fielder Brett Gardner) had even a baker’s dozen of career WAR to their names before this year. The Yankees’ lack of pedigree is highly unusual for a franchise that famously seeks out (and overpays for) pedigree. It also suggests that the team probably won’t be able to sustain this breakneck pace. But whether their early 2017 results are real or not, they’re providing a preview of things to come for the franchise — even if that future might eventually involve a different supporting cast.For most teams, you can make a pretty good guess about how they’ll do simply by looking at the track records of the talent on hand. The Detroit Tigers, for instance, are a moderately old team whose WAR have come from moderately accomplished players, so it’s no surprise that they’re hovering around .500. But the Yankees are bucking that trend so far. For every Headley (25.9 career WAR before 2017) and Gardner (28.4 WAR), the Yanks are powered by many more players like Judge, the breakout second-year slugger who had -0.4 WAR while hitting .179 last year. In fairness, Judge was a well-regarded prospect despite his slow career start — he cracked the Baseball America Top 100 list in preseason — but that wasn’t true of other team leaders such as Hicks, Luis Severino, Starlin Castro, Michael Pineda, Austin Romine and Ronald Torreyes. Not old, but not exactly babies either, none had done much to suggest that greatness was around the corner. read more

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2019-09-29

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TCI Ongoing Roadwork – Paradise Road West

first_imgFacebook Twitter Google+LinkedInPinterestWhatsApp#TurksandCaiocos, January 29, 2018 – Providenciales – Please be advised that Paradise Road West is scheduled to be paved beginning by 8:00am on Monday, January 29th.  Paving activities will last a full day.During this time, Paradise Road West will serve as a one-way road.  It will be closed to incoming from Winward Road and Paradise East, however, it will remain open to incoming traffic from Cooper Jack Bay Road as displayed above.If you are a resident of this street, your property access may be temporarily blocked with equipment as paving progresses.  We ask that you please make appropriate arrangements to depart and/or return to your residence prior to paving commencing.  Similarly, please do not plan to depart or return while paving operations are taking place immediately in front of your property.Traffic controllers will be present to give necessary directions to motorists thereby ensuring safe and efficient operations.  We apologize in advance for any disruptions caused by this work.  Thank you for your patience as we work to improve the roads in Providenciales, Turks & Caicos.Release: TCIG Facebook Twitter Google+LinkedInPinterestWhatsApp Related Items:last_img read more

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2019-09-17

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Taylor Swift Leads 2017 MTV Europe Music Awards Nominations

first_imgNETWORK ERRORCannot Contact ServerRELOAD YOUR SCREEN OR TRY SELECTING A DIFFERENT VIDEO May 15, 2017 – 1:50 am Taylor Swift; Album Of The Year speech for ‘1989’ Twitter 2017 MTV EMAs: Taylor Swift Leads Nominations taylor-swift-leads-2017-mtv-europe-music-awards-nominations Facebook Email The GRAMMY winner earned six EMA nods, including for Best Artist, Best Look, Best Pop, and Best Video for “Look What You Made Me Do.” She’s also up for Biggest Fans, thanks to her dedicated Swifties.Singer Shawn Mendes earned the second-most nominations with five, with recognition for Best Artist, Best Pop and Best Song for his hit “There’s Nothing Holdin’ Me Back.”GRAMMY winners Ed Sheeran and Kendrick Lamar each earned four nods. Sheeran is up for Best Song for his smash “Shape Of You,” while Lamar has earned a nomination for Best Video for “HUMBLE.” Rita Ora will serve as EMAs host. The show will air live from London’s SSE Arena on Nov. 12. Fans can vote for their favorite artists via the MTV EMA website.”TRL” Returns: MTV Giving Away Ed Sheeran 2018 Tour TicketsRead more Shawn Mendes earns second-most nominations; MTV EMAs to air Nov. 12 from London Renée FabianGRAMMYs Oct 4, 2017 – 11:48 am Taylor Swift has come out on top for the 2017 MTV Europe Music Awards nominations, which were announced Oct. 4. News Taylor Swift Leads 2017 MTV Europe Music Awards Nominations last_img read more

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2019-09-12

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CES 2019 How connected leafy canopies could fight climate change in our

first_img All the cool new gadgets at CES 2019 Urban landscaping gets smart. Chris Monroe/CNET A windowless Las Vegas ballroom is perhaps the last place you might expect to find upon a leafy bower. But that’s exactly what happened to me at CES 2019 on Sunday.The green and pleasant oasis I encountered amid a sea of plastic and metal electronics was a downsized version of French startup Urban Canopee’s vision for making our cities greener — both in color and in terms of environmental impact.With the threat of climate change and global warming becoming increasingly urgent, more solutions are needed to help reduce temperatures and improve air quality. Trees and plants can help with both of these things, as well assisting with restoring urban biodiversity and improving quality of life. And as our cities become smarter and more connected thanks to the deployment of sensors and 5G, there are even more opportunities to ensure plants and trees are playing their role in the best and most efficient way.Any city dweller knows how dearly-appreciated green spaces in urban environments are, but it’s not always convenient or possible to plant trees in city streets. Urban Canopee wants instead to retrofit cities with plants by growing them over the roofs of buildings or other spaces.Canopies of climbing plants are grown over lightweight, adaptable and flexible frames, which either stand alone or can be placed together in modules to allow the plants to weave together to form a leafy ceiling. Sensors within the frames and the plant pots allow the hydration levels of the plants and the temperature under the canopy to monitored remotely via an app. A solar kit and an intelligent, connected irrigation system operate autonomously to water the plants.Urban Canopee currently has a test project underway in the French city of Toulouse, and two patents pending for the technology. The long-term goal is to make cities more resilient against climate change as well as allowing them to meet new green regulations and support the wider fight against climate change. 85 Photos CES Products CES 2019: Every story so far: See all of CNET’s coverage of the year’s biggest tech show. CES 2019 schedule: It’s six days of jam-packed events. Here’s what to expect. Tags Post a comment Share your voice CES 2019 Sci-Tech 0last_img read more

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2019-09-10

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Moudud calls budget big hollow balloon

first_imgMoudud AhmedBNP senior leader Moudud Ahmed on Friday termed the proposed national budget for 2018-19 fiscal year a ‘big blue empty balloon’ which is formulated keeping the next general election in mind, news agency UNB reports.”It’s a big beautiful blue balloon which is totally empty,” the Bangladesh Nationalist Party leader said while speaking at a discussion arranged by Bangladesh Youth Forum at the National Press Club.Moudud, a BNP standing committee member, said the budget will not help ensure people’s welfare as it was made only considering the next general election.Describing the government as ‘unelected, corrupt and incompetent’, he said it will not be able to implement such a big budget.The BNP leader also said inequality will widen in the country by this budget.Moudud said there is no directive in the budget to change the fate of 3o million unemployed people and the ultra poor.Meanwhile, BNP senior joint secretary general Ruhul Kabir Rizvi termed the budget an ‘anti-people’ one.Speaking at a press conference at BNP’s Nayapaltan central office, he said there is nothing in the budget except fraudulence and a scope for ruling party men to make their pockets heavier ahead of the next general election. “BNP is fully turning down the budget,” said Rizvi.He feared that the middle class will be put in trouble while the prices of all essential will go up if this budget is passed.last_img read more

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2019-09-03

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NHRC not performing duties HC

first_imgExpressing its resentment at the role of the National Human Rights Commission (NHRC), the High Court on Wednesday said the state agency is not performing the duties bestowed upon it as per the law, reports UNB.”We’re saddened that the commission hasn’t moved the higher court for a single time although its orders were repeatedly violated,” the bench of justice Sheikh Hassan Arif and justice Rajik-Al-Jalil said while hearing a writ petition over the torture of domestic help Khadija in Mirpur.The court said the NHRC only files reports whereas human rights are violated. “This is not its job. The commission might move the High Court if its orders are not implemented. But they haven’t come to the High Court till today. This is a serious violation of the law. We’re very shocked that the human rights commission is not performing its duties.”It said issuing orders one after another without taking any effective step over the torture of the domestic help manifests human rights commission’s irresponsibility.On 9 January last, the High Court issued a rule asking the authorities concerned to explain as to why the failure of the NHRC to provide appropriate remedy for incidents of human rights violations should not be declared illegal.The court had also directed the home secretary to submit a report within 30 days explaining why no action was taken about the torture of domestic help Khadija on 9 December 2013.Children Charity Foundation sent a letter to the NHRC to take necessary legal steps against the torture on Khadija.During investigation, the NHRC found that the domestic help was tortured after being confined to her employer’s house and she was made to starve. However, police hid all the information and did not record any case in this regard.Later in 2014, the National Human Rights Commission sent a letter to the home secretary to take action in this regard after investigating the allegation brought against police.Although it wrote 18 times till 2018, no action was taken till the date, Halim said, adding that although the NHRC can identify the cases of human rights violations, it cannot provide any remedy to this end.last_img read more

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2019-09-03

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Its All About the Jobs

first_imgThe Afro-American Newspaper held its annual Diversity in Careers and Education Expo, sponsored by BGE, on Sept. 22 in the Reginald F. Lewis Museum in downtown Baltimore. Over 1,000 people lined up for open positions at the 20 exhibitors.last_img

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2019-09-01

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Confident bosses instill creativity in team workers

first_imgConfidence is the key to making successful and creative leaders which may directly translate into good performance by their subordinates, says a study that examined productive teams at modern workplaces.“When leaders feel confident that they can produce creative outcomes, their subordinates become more creative. It’s that simple,” said study author Dina Krasikova from University of Texas at San Antonio.  Usually, creative leaders have the proper experience to fuel their ideas.  Also Read – ‘Playing Jojo was emotionally exhausting’As a result, they’re more confident. Also, leaders become more confident in their creativity when it is recognised by the senior management.  But what surprised Krasikova is that a leader’s creativity and confidence is contagious.“A factor in this is the power of positive thinking,” said Krasikova, an expert in leadership, in a paper published in the journal Organisational Behaviour and Human Decision Processes. “Leaders can imbue their subordinates with confidence and creativity just by setting an example themselves,” she added. Also Read – Leslie doing new comedy special with NetflixThe study also found that ineffective or abusive leaders create stressful situations for their employees by humiliating them in front of others, playing favourites or not giving their subordinates proper credit for their work.“When you feel stressed, you feel helpless and your productivity and creativity is diminished,” the researcher said. “Many times this originates with the leader. For example, you might come to work unsure of what you’re supposed to be doing because you get conflicting expectations from your direct supervisor or your boss. The solution is clear roles and communication,” she added.Interpersonal relationships between leaders and subordinates, too, play an important role in the team’s performance. “When a confident, creative leader also has good relationship with subordinates, it has even a stronger impact on subordinates’ creativity,” Krasikova said.last_img read more

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2019-08-31

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Society is afraid of womens sexuality

first_imgAll hail the queen of drama, Suchitra Krishnamoorthi, as she arrives in the Capital for the first time to take us on a roller-coaster ride that is her life. ‘Drama Queen’ – an honest biographical play – based on her book of the same name – will make you laugh, cry and look at the modern Indian woman in a whole new light with all her vulnerabilities and strengths.After a decade long hiatus, Suchitra says that as her daughter is all grown-up now, she has decided to get more active. “Being a single mother is extremely demanding on your time as you don’t have the liberty of just taking off to somewhere. So, I made a choice of staying at home and look over my newborn daughter. And now that she can take care of herself, I decided to get back to being more active,” said the actor with an impressive filmography. Also Read – Add new books to your shelfDirected by Inaayat Ali Sami and presented by AGP world, the play on October 6 at the India Habitat Centre, will show her in a never seen before avatar for the first time, as we witness the drama queen, looking for the perfect life partner. “It is almost impossible to enact the whole book, so, for the play, I chose the part where I go around proposing marriage to my friends, how my family reacts to it and the events that unfold due to those incidents.” Also Read – Over 2 hours screen time daily will make your kids impulsiveSuchitra shares, “In the book, you won’t know where the fact ends and fiction starts; my life is much vast than that. The play and the book are all about how things unfold in my life – in a highly dramatised manner. I did take some vulnerable moments of my life for the performance and tried to play the character with a lot of humour and fun.” In her candid, wacky, madcap biography, Suchitra takes us on a hormone-driven period of her life five years post-divorce with actor-director Shekhar Kapur; fame and everything that a good girl from a ‘decent’ Indian family would want. But who is a ‘good girl’ from a ‘decent’ family? “In my book, I was talking about the kind of society that we live in; a society with a typical middle-class environment. A girl has to adhere by so many do’s and don’ts; you are not supposed to talk or dress in a certain way; don’t date men, and be confined to what the family wants from you. I think that pressure is too much and in my own way, I was trying to break out of that and say, that I am as much of a good girl even if I don’t adhere to it. Parental and family pressure, society rules, and log kya kahenge is something we are all trapped in to a certain extent and I never understood the hypocrisy or brushing things under the carpet. I have never understood why people in India don’t talk about sex or going to a shrink. These things should be very normal,” said the unabashed actor, writer and singer. Suchitra has never shied away from calling a spade a spade even if it dismays the society and that’s what one can expect from her play. “I think society is very afraid of women’s sexuality, and their freedom. And that’s something which comes from patriarchy. It is a patriarchy that has trickled down even to women in the way they are conditioned. I frankly don’t take much heed towards what people say about me, how they judge me or how they see me. I think everyone should concentrate all their energy on their own life and try to make their own life better.”Suchitra has seen the industry up-close and said a big no to a favour in exchange for sex. She says that if an adult woman has consensual sex with a man 10 times then she cannot cry rape, as we see this happening nowadays. “I think it is a pure exploitation of the law and a lot of women are misusing the law. There is something very convoluted and opportunistic about that. Yes, women should be protected but women can also use the law wrongly and I think that’s happening in many instances. Women should also have the guts to have sex for the sake of sex or advancement, and not play helpless victims when things go wrong.” A single mother, stuck in the quagmire of her strict middle-class moral upbringing, Suchitra hurtles, chugs and somersaults on a rollercoaster journey in a desperate bid to find security and true love. This play will teach you ‘the freedom to be’ or as Suchitra says, “It is perfectly okay to be vulnerable, to make mistakes, to express yourself and it’s okay to be yourself.”last_img read more

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2019-08-31

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3 Growth Strategies for Mobile Gaming

first_img There are seemingly an infinite number of mobile games in app stores these days. So much so that finding good games is often a struggle for consumers. While ranking charts and app store recommendations help, it’s easy to create a game and have it get lost in the sea of options before getting a single user. Some game developers have hacked the process and established suites of successful titles, while others have created one-off hits. Whatever the method, achieving success in gaming will depend on how the market develops in the coming year.Related: Infographic: The Gaming IndustryMarket research found that there are more than180 million mobile gamers in the U.S. as of 2016, and that number is projected to grow by at least another 12 million in 2017. With so many gamers, the opportunity to grow gaming franchises is significant. There are also countless opportunities to leverage the popularity of mobile gaming for marketing efforts, brand development and educational interests.Data shows that market penetration for mobile gaming is only at 55 percent, which means there are plenty of opportunities for developers and gaming companies to reach new consumer segments with successfully targeted games. There are a few proven strategies that have been successfully implemented by established gaming companies.“The app stores have changed significantly over the years and are now more competitive than ever before,” says Ilya Nikolayev, founder and CEO of Tapinator (TAPM), a mobile gaming company. “To control your own destiny, your game’s metrics need to be good enough to allow you to profitably acquire users for your title.” That is the goal of any gaming developer — to create titles that support long term growth. The following strategies will help any company in the mobile gaming space grow in 2017.1. Quantitative approach before creative.Games are a creative and recreational outlet for most players. Most people play for a chance to suspend reality and enjoy experiences they would not otherwise have time for. Many game companies start the development process with a creative approach in mind. If they want to create games that generate value, however, they would do better to start with a quantitative approach.Related: Has the Mobile Gaming Frenzy Caught in India Yet? This Entrepreneur Says Yes.The challenge is assessing whether or not the investment in development will result in the expected financial outcomes. Nikolayev explains how to engage with this problem. “This is a quantity-driven business where each engine allows us to quickly release new titles while minimizing additional development work for each game,” he says. “The main challenge here is building an install base for each game that is sufficiently large so as to monetize the product via advertising.”2. Create fast, iterate often.Another way to accelerate growth is by developing games quickly and making constant improvements. Nikolayev says that Tapinator has worked to develop two key categories of games — full-features and rapid-launch. Full-feature games are titles that keep people engaged with longer form content, while rapid-launch games tend to entice users by capitalizing on current trends.With the ability to make upgrades and additions over time, developers can deliver a simple gaming experience and improve it with time. This is not to say that you should develop a substandard game and improve it as you go. Everything has to start at a high quality. Otherwise, you risk upsetting users. Developing methods for creating games fast, however, helps maintain your competitive advantage.3. Create an ecosystem of apps for marketing.While some games start as singular successes, it is much more common for games to succeed as a part of a larger collection or franchise. Examples like PokemonGo are a rarity, and it is important to note that most one-off hits come from existing entertainment franchises. To ensure the success of a game, it is best to develop and release a series of similar titles under the same developer. In doing so, anytime a player enjoys one of your games, there is another waiting for them to try.“For rapid-launch games, the calculation is much simpler,” Nikolayev says. “We do not utilize paid marketing here and rely exclusively on our own cross-promotion network.” Brands looking to expand offerings in 2017 would benefit from a similar strategy.Related: This Entrepreneur Quit His Job to Start a Company — Any Company — After He Held an iPhone for the First Time. Now His Weight Loss App Has 30 Million Users.Whether you are a developer, marketer, gaming entrepreneur or something in between, these strategies will help you launch more successful brands in 2017. Focus on your audience, their unique needs and what kind of games will keep them engaged. Develop games with their revenue potential in mind, and you are more likely to create sustainable titles that deliver value in the long term. Always consider to how your existing users can inform the development process to ensure future games are just as successful. Opinions expressed by Entrepreneur contributors are their own. Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals October 17, 2017 5 min read Register Now »last_img read more

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2019-08-30

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